1. Introduction
   Ale’s Health (ABN: 80807991778], trading as Ale’s Health) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you:

• Visit our website (aleshealth.com)
• Purchase our products through our WooCommerce store
• Subscribe to our newsletter or communications
• Interact with us through social media, email, or phone
• Participate in our wellness programs or services

1. Information We Collect
   2.1 Personal Information
   We collect personal information that is necessary for our business functions and
   activities. Depending on your interaction with us, this may include:

For Retail Customers:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely through third-party payment providers)
• Order history and purchase details
• Dietary preferences and food-related information (if voluntarily provided)
• Date of birth (if voluntarily provided)

For Program Participants:

• Health and wellness information relevant to programs
• Participation records and progress notes
• Communication preferences

For Newsletter Subscribers:

• Email address
• Name (if provided)
• Communication preferences

2.2 Technical Information When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

• IP address
• Browser type and version
• Device information (type, operating system)
• Pages visited and time spent on site
• Referring website addresses
• Cookie identifiers

Note: Under the Privacy Act reforms of 2024, IP addresses and other technical identifiers are now considered personal information.

3. How We Collect Your Information
   We collect personal information:

Directly from you when you:

• Create an account or make a purchase on our website
• Subscribe to our newsletter
• Fill out forms or surveys
• Contact us via email, phone, or social media
• Enroll in our wellness programs
• Leave reviews or testimonials

Automatically through:

• WordPress/WooCommerce platform
• Website cookies and analytics tools
• Payment processing systems

From third parties:

• Social media platforms (if you interact with us there)
• Payment processors (Stripe, Apple Pay / Google Pay.)
• Shipping providers (Australia Post)

1. Why We Collect and Use Your Information
   We collect and use your personal information for the following purposes:

Processing Orders: To fulfill, process, and deliver your purchases
Communication: To send order confirmations, shipping updates, and respond to
inquiries

Customer Service: To provide support and resolve issues
Marketing: To send newsletters, wellness tips, and promotional offers (only if you’ve
opted in)
Website Improvement: To analyze website usage and improve user experience
Legal Compliance: To comply with legal obligations and protect our rights
Security: To detect and prevent fraud, unauthorized access, and security breaches
Program Delivery: To deliver holistic wellness programs and services
Testimonials: To feature customer reviews and success stories (with consent)

5. Cookies and Tracking Technologies Our website uses cookies to enhance your browsing experience. Cookies are small text
   files stored on your device.

5.1 Types of Cookies We Use
Essential Cookies: Required for website functionality (shopping cart, checkout, login). These cannot be disabled.
Analytics Cookies: Help us understand how visitors use our site (Google Analytics). These can be disabled.
Marketing Cookies: Track your browsing to show relevant ads. These require your consent.
Functional Cookies: Remember your preferences (language, region). These enhance user experience.

5.2 Managing Cookies
You can control cookies through:

• Our cookie consent banner (appears on first visit)
• Your browser settings
• Opt-out links in marketing emails

Note: Disabling essential cookies may affect website functionality.

6. How We Share Your Information We do not sell, rent, or trade your personal information to third parties for their marketing
   purposes.

We may share your information with trusted service providers who assist us in operating our business:

WooCommerce: Website hosting and e-commerce platform
WordPress: Content management system
Payment Processors: Stripe, Apple Pay, Google Pay – for secure payment processing
Australia Post: Shipping and delivery services
Email Service Providers: Mailchimp, Klaviyo, or similar – for newsletters (if you opt in)
Google Analytics: Website analytics (anonymized where possible)
Social Media Platforms: Facebook, Instagram – for managing our social presence
Cloud Storage Providers: For secure data backup and storage

Important: All service providers are contractually required to protect your information and use it only for the purposes we specify.

6.1 Overseas Disclosure
Some of our service providers store data on servers located overseas (primarily in the United States). By providing your personal information, you acknowledge and consent to overseas disclosure. While we take reasonable steps to ensure overseas recipients comply with privacy standards, Australian Privacy Principle 8.1 may not apply, and we may not be accountable for overseas providers’ privacy practices.

7. How We Protect Your Information We implement reasonable security measures to protect your personal information from:

• Misuse, interference, and loss
• Unauthorized access, modification, or disclosure

Our security measures include:

• SSL encryption for all data transmission (HTTPS)
• Secure payment processing through PCI-DSS compliant providers
• Regular security updates and vulnerability assessments
• Access controls (only authorized personnel can access customer data)
• Secure password policies
• Regular backups stored securely

Data Breach Notification: In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) within 72 hours, as required by law.

8. How Long We Keep Your Information. We retain your personal information only for as long as necessary to fulfill the purposes
   outlined in this policy or as required by law:

Customer Data: 7 years from last transaction (for accounting and tax purposes)
Order Information: 7 years (as required by Australian tax law)
Marketing Consents: Until you withdraw consent or unsubscribe
Website Analytics: 26 months (Google Analytics default)
Inactive Accounts: Reviewed annually; deleted after 3 years of inactivity (after notification)

9. Your Privacy Rights Under the Australian Privacy Principles, you have the following rights:

Access: Request a copy of the personal information we hold about you

Correction: Request correction of inaccurate, outdated, or incomplete information
Deletion: Request deletion of your personal information (subject to legal retention requirements)
Restriction: Request we limit how we use your information
Opt-Out: Unsubscribe from marketing communications at any time
Portability: Request your data in a machine-readable format (where technically feasible)
Complain: Lodge a complaint about how we handle your information

9.1 How to Exercise Your Rights
To exercise any of these rights, contact us at:
Email: info@aleshealth.com
Phone: 0407 749 195

We will respond to your request within 30 days. There is no fee for access requests, though we may charge a reasonable fee for providing access in certain circumstances.

10. Marketing Communications We will only send you marketing communications if you have:

• Opted in to receive them
• Purchased from us and have not opted out

Every marketing email contains an unsubscribe link. You can also update your preferences by:

• Clicking ‘unsubscribe’ in any email
• Logging into your account and updating preferences
• Contacting us at info@aleshealth.com

Note: Unsubscribing from marketing does not affect transactional emails (order confirmations, shipping updates, etc.).

11. Children’s Privacy
    Our website and services are not directed at children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete it promptly.

Parents or guardians who believe we have inadvertently collected their child’s information should contact us immediately.

12. Third-Party Websites
    Our website may contain links to third-party websites (social media, payment providers, etc.). This Privacy Policy does not cover those websites. We encourage you to read their privacy policies before providing any information.
13. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect:

• Changes to our practices
• Changes in Australian privacy laws
• New technologies or business practices

When we make significant changes, we will:

• Update the ‘Effective Date’ at the top of this policy
• Post a notice on our website
• Email active customers (for material changes)

We encourage you to review this policy periodically.

14. How to Make a Complaint If you believe we have breached the Australian Privacy Principles or you have concerns
    about how we handle your information:

Step 1: Contact Us
Email: info@aleshealth.com
Phone: 0407 749 195
Please provide details of your complaint so we can investigate.

Step 2: We Investigate
We will acknowledge your complaint within 7 days and aim to resolve it within 30 days.

Step 3: External Complaint
If you’re not satisfied with our response, you can lodge a complaint with:

Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au

15. Contact Us If you have questions about this Privacy Policy or how we handle your information:

Ale’s Health
New South Wales, Australia
ABN: 80807991778
Email: info@aleshealth.com

Phone: 0407 749 195
Website: www.aleshealth.com